Being alive and running a business in 2025 means we are all content creators whether we signed up to be or not.
Can you build a profitable business completely in the shadows?
Sure, I did so myself.
But things are SO MUCH EASIER for me since I started building my personal brand.
When you hang out where your ideal client is, you’re putting yourself in a target-rich environment.
I made over 7 figures as a writer before I even updated my LinkedIn profile. But I knew that if I put myself out there, things would get easier and I would have more high-ticket clients coming to me.
I started with a big commitment to outbound measures while I continued working and building my personal brand in the background.
Now, I spend much less efforts on outbound, and enjoy the leads that come to me without having to lift a finger.
Okay, that’s a little bit of a lie. I do have lift some fingers in the form of writing daily content that speaks to my ideal client.
Repeating the same message roughly 300 days a year can sound daunting. And if you post on multiple platforms? Even more ‘work’ to do outside your regular work.
But the time I spend on content creation is a drop in the bucket.
And it’s all because I have my little AI tricks.
I put together a breakdown of the best AI prompts to ensure you NEVER run out of content ideas!
Now, there’s no excuse for not showing up to your audience (no matter how small) daily.
Here’s Step 1: stop using chatGPT. This is amateur hour when it comes to writing.
What you really should be using is: