Can you pass this test?

it only takes 3 seconds!

I hate tests.

I was one of those kids who would always get extra clammy and nervous when it was time to bust out a green scantron. (Remember those??)

As I got older, I found a way to bypass by test stress, and started to think of testing as more of a game. If I prepared correctly, it would be a game I could win.

Today, I want you to take a test. It will be very fast.

The good news is that even if you fail, you win.

Because I have both the disease and the cure for you in today’s newsletter!

In 3, 2, 1…

There is a place right now where your ideal client is seeing what you have to offer.

This might be your LinkedIn page, your website, or a landing page.

Think about where your main driver of traffic or viewership might be.

For most of us, it’s our LinkedIn profile.

If that’s not the case for you, keep following along because this test is equally important.

You are about to take a clarity test.

Go to your main client-facing page right now.

Time yourself for 3 seconds. (Okay maybe 5 if you’re slower).

Is it *crystal clear* what problem you solve in those 3 seconds?

You should be able to take that super quick glimpse and know in an instant what you do.

No confusion.

If your answer becomes long-winded and is more than one sentence long, you have failed this test.

Can you confidently look at your page and say with certainty that your offer is crystal clear?

If so, you have passed.

Clarity is the most important element of copywriting for a reason: if you can’t communicate it, you can’t sell it.

Did you peep your page and feel like it could be clearer?

Here are some things you can do to ensure that your expertise + your offer is clear to anyone who lands on your page or profile.

If your main client-facing page is your LinkedIn profile:

1. Tighten your headline
   Skip the clever puns. “Helping founders find their focus and fuel their growth” sounds nice, but it’s vague.
   “LinkedIn ghostwriting for B2B founders” — now we know exactly what you do.

2. Rewrite your About section with one goal
   A stranger should read the first two lines and know who you help and what you help them do. Cut anything that reads like a memoir.

3. Make your Featured section work harder
   The first tile should clearly link to your main offer, not a random post you liked 8 months ago. (Another hack for this section is to link your calendar booking page!)

Here’s mine as an example:

Fun fact: As recently as maybe 2 months ago, my own headline wasn’t as clear as it is now. It was the same as you above, minus the first line. One I added “I help Founders & CEOs grow their personal brands” my DM inquiries literally tripled within just a few days. Don’t underestimate the power these subtle tweaks can have!

If your main client-facing page is your website or landing page:

1. Lead with the problem you solve
   The headline should make your visitor think “that’s me” before they even scroll. Not “Unlock your brand’s potential.” Instead, “Get 10+ booked sales calls per month without cold outreach.”

2. Don’t bury the offer
   Your most important call-to-action should be visible without scrolling. No visitor should have to dig through three paragraphs to find your service.

3. Use one clear, specific sentence above the fold
   Think: “I help SaaS companies increase trial-to-paid conversions by 40%.” That’s more powerful than “I write high-converting copy.”

For both LinkedIn and websites:

4. Run the 5-person test
   Send your page to 5 people (friends and family are fine here) and have them describe, in one sentence, what you do and who you serve. If they can’t match what’s on your page, rewrite until they can.

5. Cut the filler words
   “Unlock,” “elevate,” “transform” sound fancy but don’t actually tell your reader anything. (plus they scream ‘AI writing’). Use plain language that spells out the result.

When you get this right, you don’t just pass the test. You turn every new profile or page visit into a warm lead because they immediately “get” why they’re in the right place.

If you fail the clarity test, you’re asking people to work too hard to figure you out… and they won’t.

The Result

Once your positioning is sharp, every other marketing move becomes easier. Your posts get more engagement, your emails get more replies, and your sales calls feel less like convincing and more like confirming.

Pass the clarity test, and you’ve already won half the battle.

COPYWRITING TIP OF THE WEEK

The One-Sentence Rule
Before you publish anything (a LinkedIn headline, a homepage, a cold email), ask: “Could a stranger sum this up in one clear sentence after reading it once?” If the answer’s no, edit until it’s yes.

Clarity beats clever every single time.

All my best,

Anjeanette

Want to go deeper?

This is *the* newsletter for solopreneurs who want to build strategic personal brands and business systems to earn more and work less.

Here's how you can get the most out of this community:

Option 1: Paid Subscriber ($7/month)

• Access to our private community chats

• Weekly paid-only newsletters featuring my AI series plus my best strategies

• Direct access to ask me questions in our community chat

• Access to my Marketplace Million webinar that shows how I made $1M in 3 years JUST from marketplaces alone

Option 2: Founding Member ($275 one-time)

• Everything above, forever

• A free one hour 1:1 coaching session with me!

• Instant access to my Million Dollar Sales Script mini-course (to close more clients)

• Free access to ALL my future digital products and courses

The breakthrough strategies I shared today? They're just the beginning. In my paid content, I break down the exact positioning frameworks, specific AI prompts, and client acquisition systems that took me from struggling freelancer to 7-figure business owner.

Join the community today!