Wait… is this even working?

5 signals to watch for

If you’ve been here more than a minute, you know that I preach all about growing your personal brand.

It’s literally the only business insurance a freelancer or soloprenuer can have.

But between all of the posting, engaging, and energy that goes into building it, you’ve probably asked yourself if it’s even worth it.

The payoff feels slow and the grind is long.

How do you know if your personal brand is actually doing anything?!

I’ve now built personal brands for dozens of founders, as well as myself.

There are certain signals I’ve noticed that alert me whether all that effort is truly paying off.

Of course, there is the obvious answer of getting more business. This is the ultimate goal.

But how do you know if you are even on the right track?

There are signals I now watch for, and some of them are obvious. Most people miss the rest because they’re staring at the wrong numbers.

I’m going to walk you through what I look for, two things almost every personal branding expert on LinkedIn gets dead wrong, and a few small moves to speed all of this up if you’re feeling stuck.

Let’s get into it.